Investor Relations And Capital Markets Communications

A successful investor brand is one part storytelling and all parts relationship management. We help you develop a powerful story to connect you with the influencers, stakeholders and investors that matter.

IPO and Capital Raising

We craft your message, train your leaders and run roadshow logistics to help you create a strong, effective investment proposition. Our team has the tools you need to build an impactful investor brand and ensure your message connects with stakeholders who drive value.

• Message Development
• Strategic Design
• Targeting
• Training
• Logistics

Proactive Investor Relations and Investment Community Outreach Your business is your priority, but the Street demands your attention. That’s where we come in. Through ongoing counsel or full outsourcing of IR services, we help you drive results by creating a positive narrative that captures attention and influences behaviour. We put our network at your disposal, ensuring the right meetings and roadshows take place at the right time with the right people.

• Strategic Message Development
• Investor Targeting
• Ongoing Counsel
• Investor Feedback
• Financial Analyst Relations
• Disclosure, Filing and Operations

Investor / Broker Events and Connections

We organize speciality events and one-on-one meetings to connect your ideas, your business and your potential with new sources of capital. Our On the Radar (OTR) series focuses on smaller cap and earlier stage companies. We bring together investors and brokers from across the market and give you the floor to tell your story and make new connections.

Perception Audits, Market Intelligence and Capital Markets Research

We speak to current and prospective investors, deliver a qualitative and quantitative assessment of your current investor brand, help you identify your current and desired investment proposition and find the triggers that inspire investor confidence in your company.

Private Capital Formation and Venture Capital Funding Programs

We take the messaging approach we developed for public companies and apply it to your efforts to raise private or venture capital. Then, we take you on the road and introduce you to funds and capital sources that are interested in your story. We help you build an investor brand that inspires confidence and complements your business strategy to earn financial support.

Complex Transactions And Special Situations

Your deal is controversial. Regulators are questioning your business. A proxy fight is getting tough. Your future is at stake and your corporate integrity must be preserved. If you’re not telling your story, somebody else is – and chances are you won’t like it. NATIONAL Equicom has worked on the most complex communications challenges of the past twenty years. We help clients communicate when the stakes are high.

Services include:

• Crisis communications
• Regulatory affairs
• Stakeholder mapping and management
• M&A and regulatory/competition review
• Proxy contests
• Workforce and labour issues
• Litigation and class action support

Strategic Design

We help you extend your business and investor brand to new audiences. The best narrative is easily forgotten without the right creative expression. That’s our job. Taking a complex prospectus and expressing it with simplicity. Explaining a global transaction with elegance. Building a digital experience that informs and engages.

Services include:

• Brand strategy and repositioning
• Corporate naming and logo design
• Complete visual identity development
• Strategic design – from websites to slide decks
• Content marketing and engagement

Digital Communications And Social Strategy

We help our clients embrace the mindset, adopt the toolset and engage the type of talent used to build community and drive online engagement.

The Mindset

Always informed. Always prepared. Always engaged. And always sufficiently agile to pivot on a moment’s notice. The speed of a newsroom and the urgency of a war-room, all powered by data in real time.

The Toolset

We’re platform-agnostic on conversation and media monitoring and have licenses to all best-practice applications (in English and French). We map tools for your strategic need and our work includes comprehensive analytics packages and reporting capabilities, so the team will always have up-to-the-minute data.

The Team

We have teams that set up the protocols, others that build content, and top talent that drives engagement and manages communities. We can deliver a spurt of activity or a long-term campaign that influences behavior.