An investor or analyst day can provide a publicly-listed company with a great opportunity to clearly communicate key messages and strategy to shareholders and analysts. It can serve to articulate company goals and vision and provide greater insight into the company’s strategic advantages and the areas in which it excels.
Having a successful investor day includes many logistical components, but the most important is to remember who your audience is. I interviewed a select group of analysts following a recent analyst day to understand what was important to them.
1) Bring everyone
There was unanimous consensus that having access to members of management beyond the CEO/CFO was critical. Analysts value more colour into business segments that are not typically covered on a quarterly conference call. Justin Kew of Cantor Fitzgerald noted a best-in-class analyst day should provide direct access to a customer, or present numerous case studies. This supports the notion that thorough, in-depth information is crucial to the audience.
2) Show confidence
When asked why a company should hold an analyst day, Robin-Manson Hing of CIBC World Markets said “It is important for companies to signal to the market that management is confident in their story”. Analysts also saw this as a great way for companies to stay top of mind, or introduce the story to new members of the investment community.
3) Be thorough
Ultimately, a successful investor day often depends on the quality of information that is communicated and how that information is presented. Analysts should feel like they received compelling and helpful information with an opportunity to ask additional questions to the management team.
DID YOU KNOW?!
All the analysts interviewed:
- Preferred that an analyst day be a half day event starting in the morning?
- Agreed they should be hosted once a year
- Prefer to receive a copy of the presentation on a USB key as well as in print, and receive a link to the webcast following the event