Experience matters. Relationships matter. Knowledge and intellect matter.
Our leaders have worked on trading desks, in newsrooms and in the C-suite. Our counsel is informed by this experience.
Meet the team. They’re as diverse as they are experienced. They’re passionate about their work. They’re emotionally and intellectually invested in your success.
Mark Boutet rejoined NATIONAL Public Relations as Vice-President Financial Communications and Investor Relations in May 2017. He has over 25 years of experience in financial and corporate communications with a track record of effective strategic counsel to CEOs, senior executive teams and Boards of Directors.
He previously served in senior communications roles with two of Canada largest pension investment managers: PSP Investments and La Caisse de dépôt et placement du Québec. During his first term with NATIONAL, he led all communications activities for the Crawford Committee and the ABCP restructuring, the largest financial restructuring in Canada. During his career, he has been involved in mergers and acquisitions, divestitures, restructurings, IPOs and has helped raise capital for both public and private companies.
Heidi Christensen Brown
Director, Investor Relations
Heidi is a senior-level investor relations and corporate communications professional with more than a decade of IR experience within 20 years diverse experience focused mainly on Canada’s energy industry. She has helped both public and private companies develop their investor relations and communications strategies towards the goal of fostering positive relationships with all stakeholders, including shareholders and the broader investment community. Over the course of her career, Heidi has worked with TSX, TSX Venture, NYSE and inter-listed companies. She develops and manages year-round IR and communications programs, and also provides counsel and strategies for special projects like IPO’s, M&A, and issues and crisis communication. Her expertise includes day-to-day IR strategies and implementation, corporate social responsibility initiatives, and community and stakeholder relations. She holds a Bachelor of Science in Physical Geography and a Master of Business Administration, both from the University of Calgary.
Vice President & Practice Leader, Technology and Financial Services
Kristen joined NATIONAL Equicom in 2006 after holding an in-house investor relations position for a US-based OTCBB-listed technology company. Over the course of her career, she has provided strategic counsel to public companies of varying size and at all stages of development. Her expertise ranges from day-to-day IR strategies to special projects like IPOs, M&A and defending hostile takeovers. Kristen has been a Business Analyst with a major Canadian bank’s e-technology department and holds an MSc from Boston University, and an HBA from the Richard Ivey School of Business.
Michael brings more than 18 years of experience and insight providing public affairs and strategic communications counsel to clients across various industries and practice areas, including energy, mining, forestry, trade, technology and corporate sustainability. His expertise includes advancing public policy issues through a variety of communications disciplines, including reputation management, issues and crisis management, community and stakeholder relations, digital and media relations, issue advocacy, government relations and regulatory affairs. Michael leads NATIONAL’s energy practice group in British Columbia, advising senior decision makers in the province’s renewable energy and clean technology sectors.
Director, Investor Relations
Marc has over 15 years of experience in financial and corporate communications, corporate finance, marketing and company management in North America, Europe and Asia. A founding member of Thomson Financial’s TMT practice, he later took on diversified in-house and consulting roles before starting his own practice in Switzerland. A passionate advocate of investor and corporate brand building, he has helped clients develop increased visibility and sustainable liquidity. Marc speaks Dutch, English, German and French, and holds an MSc in Chemical Engineering.
Craig has more than 30 years’ experience in corporate communications and investor relations. He has assisted companies of all sizes and in multiple sectors communicate to the capital markets, form strategies for special situations and build their investor brand. He has helped his clients manage ongoing investor relation programs, shareholder activism and M&A transactions. A significant part of his IR practicehas been working on initial public offerings and he has more than 100 transactions under his belt, including some of North America’s largest IPOs. He works with senior executives and their advisors to establish the positioning of the company and key marketing highlights, and ensures that every project runs smoothly to meet the critical deadlines that are part of every transaction. Prior to joining Equicom, Craig held senior positions at two IR consulting firms.
Special Counsel, Energy, Calgary
Dave joined National Equicom after a successful 30+ year career with Talisman Energy, where he led Global Communications. His experience includes internal and external communications, and executive speech writing. He has extensive experience with both NGO and shareholder activism. Dave was also Vice-President, Investor Relations when Talisman listed on the NYSE (significantly growing its US shareholder base) and conducted a dozen major M&A deals. He has an MBA (Finance), B.Comm (Economics) and Canadian Securities Institute diploma, is a CIRI member and has served as President of the Alberta Chapter.
Founding Partner, Madano
Over a near 30-year career, Matthew has held senior corporate and financial communications roles, leading in-house teams in major international corporations and successful consultancies. His experience covers all aspects of corporate life; from multi-billion dollar M&A, IPOs and corporate restructurings, to crisis and reputation management. Having created, grown and successfully divested a communications consultancy, he knows the importance of building trusted relationships. Matthew is a Board member of the Canada UK Chamber of Commerce and is fascinated by trans-Atlantic trade and the opportunities it brings.