Retail, or individual, investors are an oft-overlooked constituent of the investment community.
With more than $1.3 trillion in assets under administration, Retail investors play a very important role in the public markets and should be an important consideration for almost every issuer.
But targeting and communicating with retail investors requires a different approach. It requires a deep understanding of the audience, an intricate knowledge of the retail landscape, and strong relationships.
Download our Whitepaper to learn more about how NATIONAL Equicom can help you connect your opportunity to retail investor capital.